Going green is good for business. More and more stakeholders – from investors to board members, and regulators to consumers are asking companies to be low-carbon and environmentally friendly.
Companies eager to meet this demand are making efforts to advertise their environmental credentials, with claims about their eco-friendly products and services.
Unfortunately, though, not all environmental claims are created equally, and an increasing number of companies are being accused of ‘greenwashing’: making misleading or unsubstantiated claims made by businesses or investment funds about their products or activities.
As a result, there is a growing trust gap emerging between consumers and corporations when it comes to environmental claims. According to GreenPrint’s 2021 survey consumers are far more sceptical of a companies’ claims to being committed to environmental sustainability.
How can you ensure your organisation’s environmental statements are accurate and would not be susceptible to allegations of greenwashing? Our panel of experts from the worlds of business, finance and law will discuss the issues around greenwashing and its consequences.