ISCA launches “Changing Perspectives”

ISCA launches Changing Perspectives

ISCA has launched an accountancy branding video, titled “Changing Perspectives”, which aims to tell the story of the many men and women who have contributed in one way or another to Singapore’s business ecosystem; going beyond numbers, and beyond what people think accountants do.

No two visions are the same, and everyone has their own perspectives on the everyday things they see and hear. For the accountancy profession, it is all about telling the story of the many men and women who have contributed in one way or another to Singapore’s business ecosystem; going beyond numbers, and beyond what people think accountants do.

The Institute of Singapore Chartered Accountants (ISCA) is proud to announce the launch of “Changing Perspectives”, an accountancy branding video created by accountants, for accountants – a heartfelt tribute from those within the profession, dedicated to inspire today’s accountants and the next generation. This video tells the story of the varied career pathways of accountants, and how perspectives of what accountants do can change once we let people into our world and see what we see. Far from mere number crunchers, the film reveals accountants as decision-makers, strategists, and guardians of integrity. The launch is especially timely as Singapore marks SG60 – a milestone year to honour the contributions of accountants past and present to Singapore’s success, and inspire future generations who will carry the torch forward.

We are pleased to share with you the video which you can view here: https://www.youtube.com/watch?v=NFMJBygdynM

 We strongly encourage you to watch our video, and share it with your friends, family, network partners, stakeholders, and more!